![]() ![]() The platform offers three different pricing models, each of which is tailored to your own needs and goals: In other words, you can only access information regarding your own ad(s). Unlike your typical auction, these ad auctions happen behind the scenes. Ads are priced through real-time auctions, with different advertisers bidding on a chosen advertising space that allows them to reach a certain audience. LinkedIn’s pricing options are similar to those of Facebook. ![]() This is, of course, LinkedIn’s way of actively pushing advertisers to create engaging and relevant ads for the users they are targeting. If your score is high, your ad(s) will cost less. Ad relevance scoreĪd relevance score, also known as your campaign quality score, refers to a score that is designated to your ads depending on how relevant and engaging they are. While you will never exceed your bid amount, you will pay a portion of it. Your bid will also affect your advertising costs on LinkedIn. ![]() However, if your target audience is niche and has little to no competition, then the opposite occurs (you pay less). If you happen to have a target audience that’s in high demand, chances are, you’ll end up paying more than usual. When advertising on LinkedIn, you’ll find yourself competing with other advertisers to get your ad displayed. Three main factors influence your LinkedIn advertising costs: Target audience ![]()
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